Ways to Watch
UX Research
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UI Design
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Prototypes
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Competitor Analysis
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UX Research • UI Design • Prototypes • Competitor Analysis •
Project Overview 🌟
Redesign the current TVNZ+ Ways to Watch page. The page must feature TVNZ+ services and content. It must also offer marketing opportunities.
Business Goal 🎯
Make the Ways to Watch page more engaging and offer opportunities to feature shows and services.
User Goal 🎯
As a user, I would like to quickly find ways to watch TVNZ+ using my device(s).
My Role and Responsibilities 👤
Closely worked with the UX and product managers to redesign the Ways to Watch Page for the web and create a platform to advertise shows.
My Role and Responsibilities.
Final Implementation ✅
UX Process
Research 🔍
To understand how our users will engage with TVNZ+ Ways to Watch page.
Competitor Analysis
By analysing our competitors’ Ways to Watch page equivalent, we understand our user’s expectations in trying to find out the different ways to watch TVNZ+.
Some of the critical features I closely looked at were content presented when landing (above browser viewport), page body layout and how shows were being promoted.
Competitor Analysis – Landing.
Competitor Analysis – Body Features.
Identify common patterns and visual trends to direct design.
Marketing and Content Opportunities
By working with the marketing and content teams, we can open opportunities to promote key shows and product features in parallel with the information on how to watch TVNZ+.
Discover business opportunities to advertise shows.
Identifying Marketing Opportunities from Competitor Analysis.
Evaluate Current Build
Identify all the elements that are working and those that are not needed. Evaluate design style and behaviour.
Ways to Watch (Before Redesign).
Creating an engaging, modern and dynamic page to help users learn.
Reflection
Redesigning the Ways to Watch page allowed me to strengthen the brand and translate it into a unique page of learning for our users. The project also allowed me to work with other departments of the business.
The project was delightful, and we are all pleased with the final implementation.